Hi! My name is Iris.

I’m a curious person, a critical thinker and deep feeler.

Product leader. Systems thinker. Responsible AI strategist.

I bring structure to ambiguity, connect strategy to detail, and help teams innovate responsibly.

As a product leader, I help teams build technology responsibly. I also work independently on responsible AI—through consulting and my own projects.

I’ve alway been curious about a broad range of topics, and my career reflects this. I started with a BSc. in Artificial Intelligence and MSc. in Cognitive Neuropsychology, spent 12+ years as a product manager, and also became a yoga teacher, digital wellbeing coach, and most recently dove into Responsible AI. Looking back, I see what connects it all: a deep curiosity about the intersection of technology and human experience, and a drive to make sure tech is built in a responsible, humane way. I love creating and innovating but have also seen on a personal scale as well as worldwide, the potential downsides of tech development.

I’ve led product teams across B2B SaaS, fintech, energy, and gaming—across Europe and Africa—always with a focus on solving complex problems in ways that really serve users. I’m analytical, technically fluent, have a great sense for UX and unafraid to push back when we’re solving the wrong problem. I also care about how my team operates and put real energy into making that work well. Having worked in many different contexts, I have learned which ways of working are universally applicable and what parts are context-specific. I know which practices I can bring to a new role and which anti-patterns to avoid.

Now I’m focused on responsible AI, combining my product expertise with my conviction that AI systems need to be developed thoughtfully and ethically.

What I do now

Product leadership for responsible tech: I work as a (freelance) product manager and discovery coach.
Responsible AI consulting: In the past years I’ve specialised in Responsible AI and achieved the AIGP certification.
Good Tech Collective: I founded this collective because I see we need a holistic approach to addressing some of the current problems within tech. And I believe this should be done with a community, it’s not something I’m going to solve on my own.

Testimonials

Director of Product (Sparkmeter):

“Iris’ talent is modesty, calmness, focus, an open-inquiring mind, and determination to iterate as long as needed to achieve goals. She can make whole teams shine, easing through difficult decisions, without anybody on the team noticing the complexity they just went through.”

Senior Designer (Dott):

“You’re one of the best PMs I’ve worked with”

Product manager (Poki)
“Iris brought clarity and organisation to something a new and complex product. She pushed us to stay focused, kept momentum, and did a great job getting everyone on board — communication-wise, we always knew what was going on and why.”

Designer (Ticketscript):
“It’s amazing how you’ve changed things since you arrived”

Some keywords

curious, analytical, creative, structured, honest, open, rational, sensitive, spiritual